“Viral marketing” is the term used by the Bergen Record in an April 6th article highlighting Wyckoff’s Cynthia Phillips efforts to have the town’s resident’s approve the Board of Ed budget. This term is used to describe marketing techniques that exploit social networks such as YouTube and MySpace. For Cynthia, the choice was YouTube where a video promoting passage of the budget was available.
The same article references Oakland’s Pat Tirri’s use of viral marketing with his YouTube presentation to the residents of Oakland during the the last town elections.
The pejorative term viral marketing will hopefully fade out as publications such as The Oakland Journal provide the community a common platform for these political and public interest broadcasts. YouTube is great, and The Oakland Journal hopes to assist our readers in making them aware of these broadcasts and making them easily accessible.
Below are the two videos discussed in the article.